David Bland, Neo

David helps organizations change how they create and deliver value. He's advised teams responsible for millions of dollars of revenue to embrace the shift from "can we build it" to "should we build it". When he's not advising the Fortune 500, David can be found speaking, writing and running workshops on lean startup, business model generation and customer development.

Experiment Mapping

Introduce the experiment mapping technique which includes identifying your goal, riskiest assumptions and experiments. Then how to sort experiments for high learning, short time frame using lean discovery techniques (MVP, Fake Door, Feature Fake, Concierge, etc) Finally a Q&A around some of the challenges of facilitating experiment mapping, who should be in the room and how to track experiment progress.