Andrew Korf, NativeX

Andrew's lifetime of work in the creative technology field, and with numerous start-ups, has led to a deep and contextual understanding of people, their environment, and how technology is shaping and empowering lives. From this perspective, he has  worked with organizations, large and small, who seek to create strategies for serving new and existing consumer segments. He brings a multidisciplinary approach to the development of new products, services and business models, with his background in research, business strategy, and human centered design. Andrew currently leads the UX team at NativeX, a leader in mobile advertising, is a member of the group and a recent transplant to San Francisco.

Metrics driven UX

I will lead a discussion of around different approaches to metrics driven design and UX - especially in the mobile context